Larson Texts, Inc. Brand Guidelines
The Larson Texts, Inc. identity is a seal of approval and a promise of quality. The logo guidelines are approved uses of the Larson Texts logo for valued partners, vendors, suppliers, and marketing. Larson Texts, Inc. and its subsidiary Big Ideas Learning, LLC produce mathematics education materials for kindergarten through college calculus. Brand guidelines are clearly defined rules and standards that show how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. In addition to designing the logo for Larson Texts. I was also tasked with designing the brand and logo guidelines. This ensures that the new identity is not only protected, but also reflects the products that LTI produces.